plans. However, despite our best intentions, sometimes we don’t get the results that we expected by the end of the year.
This may be due to the way in which we define our goals. We usually fail more by a lack of clarity, than by a lack of intention or desire. Generally when considering a purpose we leave some gray areas around it like -when do we want to do it -or - what steps are we going to take to make it happen-. A great way to put our resolutions down in black and white and make sure we stick to them is to use SMART goals tool.
Here’s how we build SMART goals according to Drew's Marketing Minute:
S – Specific (ambiguity never makes for good goals)
-I want to be a better parent and spend more time with my children (Not SMART)
-I want to be a better parent by reading a 10 min bedtime story with my children every night (SMART)
M – Measurable (Include real numbers or indicators to monitor you progress)
-I want to exercise more (Not SMART)
-I want to jog for 30 min 3 times per week (SMART)
A – Attainable (Be realistic. Take one step at a time and then maintain)
-I want to read a book per week (Not SMART)
-I want to read at least 10 min every night (SMART)
R – Relevant (It needs to support the big picture of your life plan )
-This year I will study sculpture (Not SMART if your priorities are somewhere else)
-This year I will focus on finishing my classes to obtain my degree (SMART)
T – Time bound (A deadline is critical…always!!!)
-I want to find new career options (Not SMART)
-I will spend two months researching new career options according to my interests and come up with at least 5 alternatives by the end of May (SMART)
Have a Great New Year full of accomplishments!!